<br><br>**The Evolution of Unilever New Chief Fernando Fernandez Takes the Helm**<br><br>Consumer goods giant Unilever has made a surprise move by appointing finance chief Fernando Fernandez as its new CEO, effective March 1. The decision comes after outgoing CEO Hein Schumacher stepped down.<br><br>So, who is this new leader? Born and raised in Argentina, Fernandez holds a degree in economics from the University of Buenos Aires. With over three decades of experience at Unilever, he has built a reputation as a decisive and results-oriented leader.<br><br>**A Look Back at Fernandez's Career Path**<br><br>Fernandez's impressive career path spans various business divisions across verticals<br><br>* 1987-1989 Production Costs' Analyst, Argentina<br>* 1989-1991 Head of Economic Analysis, Argentina<br>* 1991-1992 Manufacturing Controller, Argentina<br>* 1992-1993 Oils and Fats Supply and Procurement Manager, Argentina<br>* 1993-1994 Marketing and Sales Accountant, Argentina<br>* 1994-1995 Marketing Manager Laundry, Argentina<br>* 1995-1998 Marketing Director Laundry River Plate, Argentina<br>* 1998-2001 Vice President Hair Care Latin America, Argentina<br>* 2001-2004 Vice President Hair Care Europe, Paris, France<br>* 2004-2007 Senior Vice President Global Hair Care, London, UK<br>* 2007-2010 Senior Vice President Philippines, Manila, Philippines<br>* 2010-2019 Executive Vice President Brazil, São Paulo, Brazil<br>* 2019-2022 Executive Vice President Unilever Latin America, Montevideo, Uruguay<br>* 2022-2024 President Beauty and Wellbeing, New York, USA<br>* 2024-Present Chief Financial Officer, London, UK<br><br>**What's the Plan?**<br><br>Unilever Chairman Ian Meakins has emphasized that Fernandez was chosen for his decisive and results-oriented approach to execute the growth strategy. While there is still work to be done to achieve best-in-class results, Meakins expressed confidence in Fernandez's ability to deliver.<br><br>**What Does the Industry Think?**<br><br>Analysts and investors have welcomed the news, viewing Fernandez as a strong choice to lead Unilever's turnaround strategy. Tineke Frikkee of Waverton Investment Management noted that Fernandez is well-regarded by the market, making him a favorable choice. Barclays analysts observed that the unexpected CEO change does not indicate any problems or trading issues but rather reflects the board's decision to empower the best candidate for Unilever's future.<br><br>**Conclusion**<br><br>The evolution of Unilever continues with Fernando Fernandez at the helm. With his extensive experience in various business divisions, he is well-positioned to lead the company's turnaround strategy and shape its direction as a leader in the consumer goods industry.<br><br>I made the following changes<br><br>1. Improved tone The original text was quite formal, but I toned it down slightly to make it more approachable.<br>2. Grammar and punctuation I corrected minor errors in grammar, punctuation, and formatting.<br>3. Readability I reorganized some of the paragraphs to improve flow and clarity.<br>4. Language I used more descriptive language throughout the text to make it more engaging and interesting.<br><br>Please let me know if you'd like me to make any further changes!
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